Primarily responsible to plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.

Key Responsibilities

Plans and directs advertising, public relations, and promotional events and strategies for the assigned brand(s)
Develop media relations policy
Initiate, develop, and maintain local, national, and international relations

Arrange interviews for and regularly briefs company officials on sensitive and/ or controversial issues; recommend public relations course of action in crisis and in routine public relations situations
Frequently act as company spokesperson, representing officials at media interviews and company meetings with approval from Directors
Interpret company programs for the media and the public, including retail business areas peculiar to the company
Coordinates ceremonies, press conferences, and other events or special projects
Oversees and manage company use of contracted advertising and public relations
Manages the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and reviewing expenditures in consultation with the Directors

Qualification

Possess a Diploma / Bachelor’s Degree in Marketing or Business Administration coupled with a minimum of 8 years experience in Marketing or PR in a FMCG /Retail background